B2B marketing is constantly shifting towards web content. This is because a lot of consumers are continuing to be connected to the internet via smartphones, a factor that has prompted the preference for online shopping. Content could be e-books, infographics, videos, blog posts, webinars and others. With the amount of content that has saturated the web, the key to getting noticed is to get your content to stand out and to be engaging. You will find that interactive content will achieve this better than static content. A distinct fundamental difference between static and interactive content is that static content tends to be one way, which makes it less adaptable to users. On the other hand, interactive content fosters greater interaction and adaptability as it’s two-way. Surveys and contests are an example of interactive content. A great way to make your static content more engaging is to include elements of interactive content in your static content. For instance, after posting a blog article, you can increase interaction by getting readers to vote on what they have just read. This way, you will create a dialogue, which will aid greatly in learning about your customers.
All content is meant to help you optimise your website for the search engine. You can work with a company for search engine optimisation in Sydney, to find ways of taking advantage of both static and interactive content for your web site. By bolstering your static content with interactive content, your content will start to drive more traffic, hence more clicks and more conversions. The reason for this is that customers’ attention will be retained for longer and they will also be more entertained. You will not just be passing information, but you will also be giving a customer something more to do while he or she is online. Interactive content doesn’t have to be complicated. It can simply be questionnairesinvolving the use of your products. Post these alongside your written content and soon, your website will start having more page views and hence higher conversion rates.
Another advantage for having interactive content on your website is that it will help you to learn about your audience. But to learn, you have to be strategic in how you word your interactive content. If you ask the right questions, you will get great answers that you can then use to shape your sales and marketing strategy. Another great benefit of interactive content is that it can be used to call attention to your static content. Say for instance you are marketing an e-book on your website. Soon enough, customers will get tired of receiving your email blasts asking them to download your book. You can turn your book into interactive content and drive more interest this way. The bottom line is, content strategy is not easy to come up with. But by working with an SEO company in Australia, you will start to take advantage of content strategy and drive more traffic.
